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Archive for August, 2007

Good Morning!
I Have Been Thinking

Demonstrate Your Commitment

You can also demonstrate your commitment to help customers by building a relationship with them. Few prospects buy on the first communication – even if they desperately want or need what you are selling.

I do practice what I preach. I write this letter to you every weekday morning. There are numerous autoresponder courses available for you to learn how to run your own business. There is a membership site where you can get to know others and we have the morning coffee talk that you are welcome to attend.

Over the last month we have been working with Ed Dale and his Thirday Day Challenge. What a fun month this has been. A rousing chat over the activities of the challenge has made it all that much more meaningful.

Coming in September we will be discussing Integrity in business and how the Bible teaches us everything we need to know about business. Stay in contact with your prospective customers by whatever means. Follow up periodically with some useful information …and don’t charge them for it. We do many many things free and freely.

Building a supportive relationship takes time what’s more it goes a long way to prove you want to help them. It gains their trust – and maybe eventually a sale or two.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers
Cockpit

At the Boeing Museum of Flight in Seattle,
there is a full size mockup of an F/A-18
fighter. A ramp allows visitors to climb into
the cockpit and get a sense of what the pilot
sees and feels. A guide at the top of the ramp
points out the various controls and gauges in
the cockpit and gives information about the
aircraft’s capabilities to each visitor who gets
in.

When my two-year-old son sat down in the
plane, he seemed fascinated by all he saw
and heard. Then, he looked out at us and
said, “Gramma, could I have a quarter?”

Thought for Today:

Until you’re ready to look foolish, you’ll never have the possibility of being great.
– Cher

Tips and Techniques

If you’re not using joint ventures to build your business,
you are missing out on one of the easiest – and most
profitable – strategies you can use.

Whether you’re just starting out or the owner of a big
business, joint ventures allow you to leverage the assets
of other companies to make both of more money.

Happy designing!

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Good Morning!
I Have Been Thinking

Personalize Your Sales Approach

“Customers will not believe you really want to (or can) help them when they see you trying to sell the same product or service to everybody.” From this concept you can glean some information as to why a niche market became so popular. Not everyone is the same. Not everyone has the same needs or desires. Not everyone has the same outlook on just how the product – whatever it might be – is to be used.

Learn everything you can about your customer and his lifestyle.. Then, sub-divide your targeted market into several narrowly defined niche markets. Let’s assume that you are selling vitamins.

Would you package and market vitamins in the same way to children as you do to seniors?

They used to. A vitamin was a vitamin, just like any other vitamin. Good for everybody, right?

Another example. Life insurance. How is the message different for every age group?

Customize your sales messages to the specific interests and needs of prospects in each
niche market. Customers should be able to see your product or service as the perfect solution to their specific situation.

Your next job then is to find just exactly where that market hangs out reaching them with your specific message meant for their eyes and ears only.

We live in a world that is bombarded with noise and messages so if you want to get through all that noise personalize your message for the right audience.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers
Clock

Some years ago a telephone operator in a small Cape Cod town received a daily call from a man who asked the exact time. This went on for many weeks. Finally the operator asked the caller why he called every day requesting the right time.

‘Because,’ responded the caller, ‘I am the man responsible for blowing the whistle at noon each day.’

‘Well, that’s mighty odd,’ the operator replied, ‘because every day, exactly at noon, I set my clock by your whistle

Thought for Today:

”To admit you were wrong is to declare you are wiser now than before” .-Unknown

Tips and Techniques

Did you know by getting rid of white space in your HTML, it can help you with the

download times of your pages. Now, don’t get me wrong, I am not a proponent of getting rid of all white space in HTML. I like to be able to read pages that I have to edit later – and having them be all one line might make them load faster, but spending an extra 30 minutes to edit it doesn’t improve the page enough. That said, getting rid of white space in your HTML can help improve your download times. Keep two files the first is your standard html with all the white space, the second without that way you enjoy the best of both worlds.

Happy designing!

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Find the Hole

Good Morning!
I Have Been Thinking

Adding quality content to a Web site.means opening up your creative minds and think of all sorts of ways

A few things to remember:

* You are only confined by the boundaries you set for yourself and your Web site. Allow
yourself to think in a totally different way than you’ve thought before.

* Your Web site content should be written for your buying customers . . . not for you. Your Web site content should not be written for the search engines. The search engines are not your target audience.

* Think of the overall picture of your site, as if it were a living, breathing entity. After all, Web sites should continue to grow on a constant basis and never be stale or stagnant.

Quality is in the eye of the beholder.

What does your reader want to read? What is he looking for? What questions does he have
that he wants answered? What are people talking about? How can you tune in?

What is this find a hole and fill it? The hole you need to fill is in your target market’s head. People don’t like to be sold, but they do like to buy. They will buy what they want. It is your job to find what they want, but more use the right words so they will read what you have to say.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers
Clearing the Way

My job as a land surveyor took me to a golf course
that was expanding from 9 holes to 18 holes.

Using a machete to clear thick brush in an area I was
mapping, I came upon a golf club that an irate player
must have tossed away. It was in good condition,
so I picked it up and continued on.

When I broke out of the brush onto a putting green,
two golfers stared at me in awe. I had a machete in
one hand, a golf club in the other, and behind me
was a clear-cut swath leading out of the woods.

“There,” said one of the golfers, “is a guy who hates
to lose his ball!”

Thought for Today:

“Miracles… seem to me to rest not so much upon faces or voices or healing power coming suddenly near to us from afar off, but upon our perceptions being made finer, so that for a moment our eyes can see and our ears can hear what is there about us always.”

-Willa Cather

Tips and Techniques

It is true, if a thing is not growing, if it is not improving in value. If it is not changing with the times, it will not stay the same. If it is not growing it is dying.

Happy designing!

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What’s Next?

Good Morning!
I Have Been Thinking

If you find yourself asking, “Yes, but what can I do” the answer is very, very simple. Anything is a lot more effective than nothing.

Have you started your own business or are you still thinking about it? Have you started your business, but then look left then right and jump on any new thing that comes along promising big bucks for little activity?

Is anything really a lot more effective than nothing? I have to say yes it is, as long as that something does have something to do with you are ultimately working at achieving.

Who are the most successful people in the world? The most successful people also are the biggest failures. They got where they got because they picked themselves up, evaluated what was most important, what they learned, readjusted their strategies then went at it again tooth and nail. They refuse to give up. They refuse to give in.

I am going to challenge you to think about every failure you have experienced. Again, like yesterday, I want you to make a list. The longer the list the better the exercise.

Then write down what that failure taught you.

What did you do next?

In those instances where your reaction was not a positive one, take a look at what you could have done if your decision to do what you did was different.

What will this exercise do? If done with a spirit of positive reinforcement of your goals it will get you back on track with those things that are really important to you.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers

Our minister announced that admission to a church social event would be six dollars per person. “However, if you’re over 65,” he said, “the price will be only $5.50.”

From the back of the congregation, a woman’s voice rang out, “Do you really think I’d
give you that information for only 50 cents?”

Thought for Today:

“The angels… regard our safety, undertake our defense, direct our ways and exercise a constant solicitude that no evil befalls us.”

– John Calvin

Tips and Techniques

We received some very good news yesterday. The ThirtyDay Challenge is going to stay live on line. You can start at any time (works best if day 1 is the beginning of the month. The training is 100% free. What does it cover? Get to know Web 2.0 from the inside out. Each day there is a video or podcast. Each day there is something to do that will help you to increase your skills in promoting your own business or product. Where do you find this information. Go To www.thirtydaychallenge.com Have fun!

Happy designing

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Following Orders

Good Morning!
I Have Been Thinking

Action is the single most effective antidote to depression, anxiety, stress, fear, worry, guilt, and of course, immobility.

It is virtually impossible to be depressed and active at the same time. Even if you wanted to, it is difficult to keep on moping, complaining, lolling around and wallowing in self-pity.

Do you have the pleasure of knowing or working with a medically challenged friend?

There are two kinds the first who gives in and gives up to the challenge. The other who refuses to let that challenge stop him.

Are they smarter or stronger?

Lou Holtz said “Life is ten percent what happens to you and ninety percent how you respond to it.” As humans we have the capacity to choose. There is always a choice. Even doing nothing is a choice to do nothing. Who was it that said, “It is better to have loved and lost
than never to love at all?” Yes, it does mean taking a risk. It does sometimes mean going out on a limb, but make the choices consciously.

if you get active and do something. Anything! Just doing is such an important part of being a fully functioning person. When we allow someone else to make all the choices for us, we give up more freedom than is imaginable. When we blame someone else for the condition we are in we are giving that other person the right to control us.

Live life to the full.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers

Orders?

Doctor: I see you’re over a month late for your
appointment. Don’t you know that nervous
disorders require prompt and regular attention?

What’s your excuse?

Patient: I was just following your orders, Doc.

Doctor: Following my orders? What are you
talking about? I gave you no such order.

Patient: You told me to avoid people who irritate me.

Thought for Today:

”One of the key things for people as far as joy is concerned is not living a selfish, self-centered lifestyle where we live our lives expecting everybody else to do something for us.”

-Joyce Meyer

Tips and Techniques

Here is a little exercise for you.

Make a list of the last 10 times you lost your cool. What triggered the negative response? How could you have responded differenty in each incident? Now you can take a good look at changing a habit.

Happy designing!

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Preparation

Good Morning!
I Have Been Thinking

. Preparation

Make the best out of preparation rather than just scribbling notes and often in a hurried panic. Some people like to write things down on index cards, while other resort to being a little more silly as they look at their notes written on the palm of their hand (not for clammy hands, please). Just be comfortable with what you know since you enjoy your work.

Our work in networking is 80% preperation 10% perspiration and 10% having fun. If you are not having fun with your work, you will very soon quit.

The process of preparation does in fact stimulate the imagination. All creativity stems from imagination not the other way around. If you are finding yourself a little down just get yourself busy – I am not talking just about busy work but take action. Ask yourself, “what can I do right now to…” Then just do it.

And that about wraps it up. I have learned to empower myself when it comes to public or
private speaking and it never hurts to be with people to listen how they make conversations and meetings far more enjoyable as well as educational. Remember always, you can learn something from everyone you meet, you communication skills can greatly improve over time. You can do it!

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers
Laundry

One day, a housework-challenged husband decided to wash his sweatshirt.

Seconds after he stepped into the laundry room, he shouted to his wife,

“What setting do I use on the washing machine?”

“It depends,” she replied. “What does it say on your shirt?”

He yelled back, “Texas A & M.”

Thought for Today:

“I want to bring people hope and laughter and a ferocious commitment to self-love.”
– Anne Lamott

Tips and Techniques

Communication – the act of getting across an idea so that it is understood and acted upon by one or more people. So what sums this all up? No matter what communications media you are using, it all comes down to a basic formula.
1. Say, Write or draw
2. Make sure it is understood
3. Wait for and expect a response

Happy designing!

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Good Morning!
I Have Been Thinking

. Role Model

There must be at least one or two people in your life you have listened to when they’re at a public gathering or maybe at church. Sure they read their lines, but taking a mental note of how they emphasize what they say can help you once you take center stage.

Many groups and organizations will call this modeling.

There is an easier way. I call it emotion matching. Practice sentences in all of the emotions. Have you looked at the chart in your doctor’s office? Most of them have what they call a pain chart. You even see this in the happy faces available in your online email applications. Really, take a look.

How would you say it if

you are really happy?
How about enthuasistic?
How about sad?
How about in pain?
How about anger?
Add the right emotion to what you are saying.

Get angry with a customer, not at him. Express anger and thank the customer for bringing it to your attention.

Be happy with a client, be as proud of his accomplishment as he is and you will beging to understand what modeling is all about.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers
A Rainy Day

A newcomer to Seattle arrives on a rainy day.
He gets up the next day and it’s raining.
It also rains the day after that, and the day after that.
He goes out to lunch and sees a young kid and asks
out of despair, “Hey kid, does it ever stop raining
around here?”

The kid says, “How do I know? I’m only 6.”

Thought for Today:

“I live a day at a time. Each day I look for a kernel of excitement. In the morning, I say: ‘What is my exciting thing for today?’ Then, I do the day. Don’t ask me about tomorrow.”

Barbara Jordan
1936-1996, Lawyer,
Educator and Politician

Tips and Techniques:

WRITE IT DOWN! How much are you going to charge the client? What are you doing for him/her? If it’s “time and material” then you need a “ball-park” estimate approved BEFORE you begin. None of us like surprises or BIG bills. If you quoted a FIXED PRICE then your invoice should be as quoted, not adjusted because you had a labor or supplies problem. When you QUOTE…… you HONOR the deal.

Happy designing!

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